The phrase "big hype" means when something or someone gets a lot of attention and excitement, often exaggeratedly, but it may not always live up to the expectations.
Sentences with «big hype»
2002 was a year of big - name games and even bigger hype. (gamecritics.com)
But that doesn't necessarily turn into big hype. (frogheart.ca)
There are a few big hyping factors around the hardware, such as the robust multitasking and Blackberry HUB. (goodereader.com)